WILLIAM POON

EDUCATION

Cornell University, Ithaca, NY

May 2013

B.A, Biology and Society, Health and Society Concentration, minor in East Asian Studies

Relevant Coursework: Financial Accounting; Microeconomics; Statistics; Business and Entrepreneurship; Marketing; Innovation and Management; International Development

WORK EXPERIENCE

Sunrise Energy Solutions Inc., New York City, NY

Nov 2014 – Present

Project Manager

Design custom sustainable energy projects that increase energy efficiency for buildings
Meet with clients to analyze the scope of work within their requirements, timeline, and budget in order to create unique product solutions; manage teams of technicians to simultaneously complete projects resulting in improved cash flow; oversee all operations and finances of each project and report quarterly financials to management
Drive revenue growth by 144% ($95.6K) from the previous year by developing strategic targeted online and local marketing campaigns to reach new industry partnerships and outbid competition
Expand growth opportunities and sales pipeline by developing partnerships with government agencies, hotels, property managers, property developers, architects, interior designers, and contractors
Conduct market research by analyzing customer data, characteristics, and needs to forecast marketing efforts
Research and utilize SEO techniques to optimize website for better reach resulting in 41% increase in views
Implement agile project processes that decrease project completion time from 21 days to under 7 days

Auto Haus Designs, New York City, NY

April 2016 – Jan 2017

Founder/Owner

Founded automotive customization business with two partners to service luxury vehicles and local car dealerships
Brought in over $209K in revenue within 8 months through the use of integrated SEO, targeted online advertising, and local marketing to grow customer base; created company branding strategy, marketing material, and web presence through custom designed website and internet marketing
Oversaw financial health of company through tracking monthly sales and financial reports to make strategy suggestions for revenue growth as well as decrease operational expenses
Managed operational finances including budgeting, receivables, payables, and employee payroll
Directed team of technicians to complete customized projects in a timely manner to the specs of the client

United NYC Trading, New York City, NY

July 2014 – April 2016

Marketing and Sales Associate

Guided wholesale distribution sales team and created marketing strategies to increase companywide B2B monthly sales revenue
Introduced CRM software to track sales pipeline and clients to reduce sales time from 3 months to 4 weeks
Created an integrated email marketing campaign to showcase new product offerings through email and print advertising
Increased email marketing customer engagement rate to 23% compared with the 14% automotive industry standard

Cru, Ithaca, NY

August 2013 – July 2014

Ministry Intern

Mentored leaders and students in faith-based organization to increase community engagement through leadership training and local charity partnerships; led and organized finances and plans for humanitarian aid trips to Haiti, Guatemala, and NYC for over 40 students
Fundraised over $40K in two months by networking and developing relationships with donors

SKILLS & COMMUNITY INVOLVEMENT

Skills: MS Office Suite, Quickbooks Accounting software, Website SEO, Google AdWords optimization
Volunteer Work: Serve with local church; Lead humanitarian aid trips; serve at soup kitchens; build homeless shelters
Languages: English (fluent), Mandarin Chinese (proficient), Vietnamese (basic oral)

Resume